Privacy Policy

Effective Date: June 29, 2026

Highmark Flooring (“Highmark Flooring,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit HighmarkFlooring.com, contact us, submit a flooring-project form, schedule an appointment, or otherwise interact with our business.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

• Your first and last name
• Telephone number
• Email address
• Home address, project address, or ZIP code
• Preferred method of communication
• Appointment preferences
• Flooring interests and product preferences
• Rooms or areas included in your project
• Approximate project size
• Existing-flooring information
• Information about stairs, furniture, removal, subfloor conditions, or other project details
• Project timeline
• Financing interest
• Photographs, messages, questions, and other information you submit
• Communication-consent preferences
• Information provided in connection with a consultation, estimate, proposal, purchase, or installation project

Please do not submit Social Security numbers, bank-account details, complete payment-card information, medical information, or other highly sensitive information through ordinary website forms.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage information, including:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• General geographic area
• Referring website or advertisement
• Pages viewed
• Links or buttons selected
• Date, time, and duration of visits
• Form interactions
• Appointment-scheduling activity
• Cookie identifiers and similar technical information

We may use cookies, tracking pixels, analytics tools, and similar technologies to collect this information.

Information From Other Sources

We may receive information from other sources, including:

• Advertising and social-media platforms
• Appointment-scheduling providers
• Customer-relationship-management systems
• Referral partners
• Manufacturers, distributors, installers, and other project partners
• Publicly available sources
• Other people who refer you to Highmark Flooring

2. How We Use Information

We may use information to:

• Respond to questions and flooring inquiries
• Contact you about your request
• Prepare for in-home consultations and measurements
• Schedule, confirm, reschedule, or manage appointments
• Understand your flooring needs and product preferences
• Recommend flooring products and services
• Prepare estimates, proposals, and project pricing
• Coordinate product ordering, delivery, preparation, and installation
• Provide customer service
• Send appointment reminders and project updates
• Follow up on incomplete website inquiries or scheduling requests
• Provide financing information you request
• Send promotional communications when permitted
• Request feedback or reviews
• Maintain customer, project, accounting, warranty, and business records
• Improve our website, advertising, products, services, and customer experience
• Measure website and advertising performance
• Detect fraud, misuse, unauthorized activity, or security concerns
• Enforce our agreements
• Comply with legal, tax, accounting, insurance, and regulatory requirements
• Protect the rights, safety, and property of Highmark Flooring, our customers, and others

3. Calls, Emails, and Text Messages

When you provide your contact information, we may use it to respond to your inquiry, provide requested information, manage an appointment, or communicate about an active or potential flooring project.

When you provide the appropriate consent, Highmark Flooring may also send promotional or automated calls, emails, or text messages concerning:

• Flooring products and services
• Appointment opportunities
• Project follow-up
• Special offers
• Financing opportunities
• Company news and related information

Consent to receive promotional communications is not a condition of purchasing goods or services.

Message frequency may vary. Message and data rates may apply.

You may opt out of promotional text messages by replying STOP or by contacting us directly. You may request assistance by replying HELP. You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.

After an opt-out request, we may send a confirmation message. We may also continue sending non-promotional messages that are reasonably necessary to:

• Respond to your request
• Confirm or manage an appointment
• Provide information about an active transaction or project
• Coordinate delivery or installation
• Address warranty, service, payment, or customer-support matters
• Comply with legal obligations

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Operate website features
• Remember preferences
• Keep forms and pages functioning properly
• Understand how visitors use the website
• Measure traffic and advertising performance
• Identify technical problems
• Improve the website experience
• Support relevant advertising and follow-up communications

These technologies may be provided by companies that assist us with:

• Website hosting
• Website forms
• Analytics
• Advertising
• Customer-relationship management
• Appointment scheduling
• Email and text communications
• Website security and performance

You can control or delete certain cookies through your browser settings. Blocking cookies may affect the operation of some website features.

Where available, you may also use our website’s cookie-preference controls to manage nonessential technologies.

5. Analytics and Advertising

We may use analytics and advertising services to understand website activity and measure the effectiveness of our marketing.

These providers may collect information about your device, browser, website activity, advertising interactions, and general location. They may use cookies, pixels, or similar technologies in accordance with their own privacy policies.

Information collected through these services may be used to:

• Measure website visits and conversions
• Understand which advertisements or sources led visitors to our website
• Improve website design and content
• Create advertising audiences
• Show relevant advertising
• Reduce repetitive or irrelevant advertising

Your browser, device, advertising platform, or our cookie-preference tool may provide options for limiting some advertising or analytics activity.

6. How We Disclose Information

We may disclose information to trusted companies and individuals that assist us with operating our business, including providers of:

• Website hosting and maintenance
• Website forms and data storage
• Customer-relationship-management services
• Email and text-message services
• Telephone and call-tracking services
• Appointment scheduling
• Analytics and advertising
• Payment processing
• Financing coordination
• Product ordering and distribution
• Delivery and installation
• Project management
• Accounting, insurance, legal, consulting, and technical services

We may also disclose project information to manufacturers, distributors, installers, subcontractors, delivery providers, or other parties involved in completing your flooring project.

We may disclose information when:

• Required by law, regulation, subpoena, court order, or government request
• Necessary to investigate suspected fraud, misuse, or unlawful activity
• Necessary to protect our rights, property, customers, employees, or the public
• Necessary to enforce an agreement
• Connected to a merger, financing, restructuring, sale, or transfer of all or part of our business
• You direct or authorize us to disclose it

Service providers may access information only as necessary to perform services for us or as otherwise permitted by law and their agreements with us.

7. Financing Applications

Highmark Flooring may provide information or links related to financing offered by an independent third-party lender.

Financing applications are completed through the lender’s website or application system. Do not submit sensitive credit-application information through an ordinary Highmark Flooring contact or project form.

Information submitted directly to a lender is governed by that lender’s privacy policy, security practices, disclosures, and terms.

Highmark Flooring does not make lending decisions and does not determine:

• Credit approval
• Credit limits
• Interest rates
• Promotional financing terms
• Minimum payments
• Account-management decisions

8. Third-Party Websites and Services

Our website may contain links to independent websites and services, including:

• Financing providers
• Manufacturers
• Product resources
• Mapping services
• Social-media platforms
• Appointment calendars
• Review platforms
• Other outside services

We do not control the privacy, security, availability, content, or practices of independent third parties. A link does not necessarily mean that we endorse or control the third party.

Review the privacy policies and terms of third-party services before submitting information to them.

9. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Respond to inquiries
• Manage appointments
• Prepare estimates and proposals
• Complete flooring projects
• Provide customer service
• Maintain warranty and project records
• Maintain tax, accounting, insurance, and business records
• Resolve disputes
• Enforce agreements
• Prevent fraud or misuse
• Meet legal and regulatory obligations

Retention periods may vary depending on the nature of the information, the relationship involved, and applicable requirements.

We may delete, anonymize, or securely dispose of information when it is no longer reasonably needed.

10. Information Security

We use reasonable administrative, technical, and organizational safeguards intended to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include access restrictions, secure service providers, website-security tools, account protections, and appropriate data-handling practices.

No website, internet transmission, communication system, or storage method can be guaranteed to be completely secure. You should use care when providing information online and avoid sending highly sensitive information through ordinary email, text message, or website forms.

11. Your Privacy Choices

You may contact us to request that we:

• Confirm whether we maintain personal information about you
• Provide access to certain information
• Correct inaccurate or incomplete information
• Delete certain information
• Update your communication preferences
• Stop promotional communications

These choices may be limited where information must be retained to:

• Complete an active transaction or project
• Maintain warranty or service records
• Comply with legal, tax, accounting, insurance, or recordkeeping requirements
• Resolve disputes
• Prevent fraud
• Protect legal rights
• Enforce an agreement

We may need to verify your identity before completing a privacy request.

To submit a privacy request, contact us using the information at the bottom of this policy.

12. Children’s Privacy

Our website and flooring services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13. If you believe a child has submitted personal information through our website, please contact us so we can review and address the matter.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our:

• Website
• Services
• Technology
• Business practices
• Service providers
• Legal or regulatory obligations

When we make changes, we will update the effective date shown at the top of this page.

Your continued use of the website after an updated policy is posted is subject to the revised Privacy Policy.

14. Contact Highmark Flooring

Questions, privacy requests, or concerns may be directed to:

Highmark Flooring
699 Hopewell Drive
Building 2 Unit J
Heath, Ohio 43056